With the very high prices of its new iPhone XS, XR, XS Max jewelry, Apple has again managed to make the buzz. However, the brand no longer really arouses the expectation of a few years ago when APPLE’s keynotes live on Facebook were creating the event… Apple does not have much technological lead over its competitors, and some say even that apple is late. It is therefore a big bet that Apple is trying to position its ever more expensive products, even though they are not always the most efficient …

What do we have for these prices?

The main American “tech” sites have had the phones in hand for 1 week, and we can clearly see that even the tests which claim to be “objective” are subject to subjectivity …

They all agree to say:

  • that for the moment, it’s not worth spending $ 1000 (US) to replace your X with an XS… unless you agree to pay the price!
  • we must wait for the release of the XR (in conventional aluminum and no longer in stainless steel) which should bring the main novelties of the XS with a more attractive price, and more variety in colors.
  • that the OLED screen of the XS and XS Max is one of the best ever seen on a smartphone. The X already had a rich display, but it is surpassed by the XS, thanks to its better use of HDR which results in a noticeably brighter screen and richer colors.
  • that the main improvements (vs iPhone X) come from the camera side: not the rear one which remains the same, but the wide angle of the 12 megapixel dual sensor, capable of capturing more light, in particularly thanks to Apple’s Smart HDR system, which allows the XS and XS Max to take several shots to combine the best exposure parameters before offering an optimized final shot. This novelty is particularly appreciable in low light situations and when taking a picture of a light source.

What do we have for these prices?

The main American “tech” sites have had the phones in hand for 1 week, and we can clearly see that even the tests which claim to be “objective” are subject to subjectivity …

They all agree to say:

  • that for the moment, it’s not worth spending $ 1000 (US) to replace your X with an XS… unless you agree to pay the price!
  • we must wait for the release of the XR (in conventional aluminum and no longer in stainless steel) which should bring the main novelties of the XS with a more attractive price, and more variety in colors.
  • that the OLED screen of the XS and XS Max is one of the best ever seen on a smartphone. The X already had a rich display, but it is surpassed by the XS, thanks to its better use of HDR which results in a noticeably brighter screen and richer colors.
  • that the main improvements (vs iPhone X) come from the camera side: not the rear one which remains the same, but the wide angle of the 12 megapixel dual sensor, capable of capturing more light, in particularly thanks to Apple’s Smart HDR system, which allows the XS and XS Max to take several shots to combine the best exposure parameters before offering an optimized final shot. This novelty is particularly appreciable in low light situations and when taking a picture of a light source.
  • But some relativize by pointing out that we have better results with the Galaxy Note 9 or the Google Pixel 2 … Or that the new possibility of modifying the background blur in “portrait mode” after shooting, exists already with many manufacturers.
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  • As for autonomy, we see subjectivity expressing itself, since some were able to use their large format for 12 or 13 hours while others find that they had to recharge their XS Max during the day to be able to use it again in the evening. after returning home.

So why is it so expensive?

We understand that the Cupertino company wants to sell more expensive products to compensate for the drop in the market in volume.

We also understand that for Apple, the iPhone is a luxury product, always more expensive to manufacture, but above all positioned in a market where the price variable escapes the rational logic of the general public market. And in this area, Apple keeps good arguments, and it must be recognized that the brand remains eminently desirable: The design of its products is always flawless, its IOS remains a huge factor of loyalty, with its simplicity and security, and its Apple Stores give the Apple universe a super efficient showcase: the brand keeps its prestige, its aura, its glamor, which are renewed thanks to the marketing orchestrated around all of its products.

We finally understand that Apple is not the only company to think so, and that it is training its little comrades in the choice of 4-figure prices: Samsung since the Note 8, and Huawei which could also pass the course for the MATE 20.

What is certain is that this “price” trend should confirm another: that of ultra reinforced protections  : The hulls of course, which will have to compete in efficiency and design (it would be a shame to hide the aesthetics of those smartphones with ugly covers!). But of course also screen protectors. One of the American sites already noted a scratch on the front of its iPhone XS after a week of testing, despite “enhanced strength” announced by APPLE on the XS and XS Max.

For all the precious iPhones and other high-end mobiles, at necessarily expensive repair costs, SmartAddict recommends the best high-resistance protections: Force Glass screen protectors, Force Case cases … and soon the best Force Power chargers to be perfectly equipped, we’ll talk to you soon!

2 COMMENTS

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